So an interesting thing happened to me at Soulful Cup when I went into get my morning large cup of Jamaican Me Crazy, I asked the Barista my usual “how are you doing and ready for the weekend” question, she gave me her answer and then turned and asked me “what radio stations I had worked for”. One of my coffee group had mentioned to her that I had worked in radio; it took me by surprise, because not many people below the age of 40 care or want to hear about it.
But it got me thinking of the kind of show I would love to do again. It would of course be based off of the Freeform format of the late 1960’s and 70’s. The last true disc jockey that still does a freeform show, but on satellite radio is Jim Lad and his show is a great one.
The show would be 4 hours a night 5 days a week and it would have interviews and of course great music (Rock, Country, Folk, Jazz, etc.) from bands of yesterday and today…request welcome. I think for a small/medium market radio station this would be a great way to educate their “young” to 40 some things about music. I know I write this article every few years but the theme and ideas for the show grows in my head and I have to get it put down so I remember and maybe a program manager with some guts will read this and get in touch to talk about a job.
I consider myself a historian of radio and I think it’s time for the small/medium sized radio stations to start swinging back to the start of FM radio, throw out the Automation machine, hire some good Disc Jockeys and some high school/collage kids to learn from the “old timers” you just hired so they can become the future of real radio. There is so much good music and bands out in the world that aren’t getting air time because they don’t have a big music contract or they don’t play the current top 40 sound. I am a big fan of the Blues Brothers and Ellwood Blues said it best back in 1978 when the album “Briefcase Full of Blues” (BTW this album appeared on my albums that influenced my life list) was released:
You know, so much of the music we hear today is all pre-programmed electronic disco; we never get a chance to hear master blues men practicing their craft anymore. By the year 2006, the music known today as the blues will exist only in the classical records department of your local library.
-Ellwood Blues (Dan Aykroyd)
And you know what 2006 has come and gone and that quote still holds true today, the music of 60’s through the 80’s really only exists in your local library and in people’s music listening device, it’s not getting played on the radio so that the youth of today can hear that there is music out there that isn’t rap or what I call the bubble gum music of top 40. I use to love walking by my daughters door and hearing some classic rock coming through the door.
So if you’re a radio program director or you know a radio program director (drop them the link to this story) looking for a good show, from a disc jockey with a great voice, a great knowledge of music genres (except Classical Music) and radio drop me a line I would love to talk and see what we can do. This is a great way to educate your audience and community.